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Sales Counselor

The Sales Counselor is responsible for enhancing the overall Resident experience through exceptional fostering of positive and professional community relationships, initial and ongoing lease up, and continued maintenance at or above budgeted occupancy for Grand Living. This is to be handled in The Sterling Touch? friendly, courteous, helpful, timely and professional manner, resulting in a very high level of Resident satisfaction. This position is under the general guidance of the Executive Director in accordance with Community's standards, processes, procedures, practices and philosophy.
Essential Functions:
Participate in Sterling Start every shift.
Greet the Residents, guests, fellow employees and vendors in a friendly and courteous manner.
Know and communicate verbally and in writing with prospective residents, families, physicians and others in the community the history of Grand Living, the various types of floor plans, pricing and availability of each apartment residence, and the benefits of becoming a resident in each area of the community (IL, AL, and Memory Care).
Interview prospective residents or their representatives to ascertain their needs and convincingly communicate how our community will meet their needs.
Close sales to meet or exceed monthly, quarterly and annual goals.
Document within CRM (Eldermark) all pertinent data on leads, prospects, depositors, etc.
Initiate, develop and manage relationships with sales referral sources in order to increase referrals.
Complete required reports and submit timely to appropriate personnel.
Individually or as a part of a team, give sales presentations to groups and/or individuals and act as a resource person, information source and educator to the public, physicians and allied health care professionals in various health care settings (skilled nursing), community groups, churches and various referral sources regarding the benefits of Grand Living.
Manage the sales information center and sales and marketing written materials.
As directed by the National Sales Director and in concert with the Executive Director, execute plans, develop and evaluate sales and marketing budgets, marketing plans, and marketing events on an ongoing basis.
Know and stay up-to- date on the offerings of other retirement communities in the area including but not limited to services as well as charges.
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, such as perform as Manager on Duty up to one (1) time per month over weekends, moving supplies and equipment, cleaning up common areas or spills, etc. with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the Community.
Education:
Bachelor's Degree or equivalent combination of work and education
Experience:
Three or more years of proven successful sales results, preferably with Senior Living experience.
Must be strong with building outside referral sources.
Ability to read, write and understand the English language in order to communicate with prospective residents, their families, peers, staff, professional groups, etc.
Excellent communications in both verbal and written form, with residents, prospective residents, family members, guests, peers, employees, and vendors.
Special sensitivity for and knowledge of senior living.
Excellent ability to close sales.
Proficient in use of PC, including Outlook and Microsoft Office Suite of products including but not limited to Word, Excel, and PowerPoint.
Ability to learn and timely utilize CRM software package to support the sales and marketing efforts and operations.
Ability to work independently with self-discipline and self-motivation.


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